Вакансия менеджера - продвижение лыжных брендов

Попросили помочь разместить:


Вакансия коммерческого менеджера в международную спортивную компанию.

Наш заказчик выдвинул нам следующие требования: человек должен быть из лыжного мира – профессионально разбираться во всех вопросах, которые возникают.

Но также, он должен иметь хотя бы небольшой опыт в коммерческой службе. Плюс важен английский язык.

Его основными задачами будут – продвижение бренда на территории России.

Резюме ждут на Anastasia Sekina  a.sekina@brunel.net

Подробнее о вакансии:

THE COMMERCIAL MANAGER IS THE PRIMARY MANAGER OF THE BRAND(S)’ OR CATEGORY(IES)’ IN HIS OR HER MARKET AND MANAGES THE COMMERCIAL PLAN. HE IS THE OWNER THE IMPLEMENTATION OF THE “WHO, WHAT & HOW” LOCAL PLAN.  

TO ACHIEVE THE COMMERCIAL PLAN, THE COMMERCIAL MANAGER IS RESPONSIBLE FOR CONSUMER RIGHT PRODUCT OFFERS IN HIS/HER MARKET PLACE WHICH BRING THE BRANDS VISION TO LIFE AT RETAIL (RIGHT PRODUCT, RIGHT PRICE, RIGHT PLACE AND RIGHT TIME).
Manage and Develop The Market

• Create the midterm vision (3 years) for the Brand/Category
• Sets strategy & plans to achieve target market share, Sales & Gross Margin in the market
• Acts as an owner in the achievement of the commercial plan by ensuring that required offering & capabilities are in place
• Collects and synthesizes local consumer & market trends to be provided to the global or regional brand organization
• Understand and know the competitive landscape, provide feedback to global or regional brand organization. Use competitive intelligence to build compelling selling arguments
• Build country revenue plans in close collaboration with field sales and strategic account managers
• Define assortments per channel and key accounts to differentiate the market place
• Define and implement local brand marketing plans in accordance with overall brand strategy
• Perform GTM meetings to educate sales teams about strategy, seasonal initiatives and product offers
• Work closely with the key account buyer to ensure the implementation of the strategically agreed account strategies and revenue targets

Key Performance Indicators

• Responsible for achieving the target Sales & % PGP in the market
• Support the achievement of zone/country and account sales targets
• Plan the demand in collaboration with sales and build the forecast, achieving target % forecast accuracy
• Monitor inventory and propose programs for allocation in cases of short supply and actions in cases of excess inventory
• Drive line productivity by editing global offers, control drops and manage the sample process

• Leadership: Forms & effectively communicates a vision of the place of the brand in the market & engages the SSO organization in the achievement of that vision
• Planning & Preparation:  Develops detailed plans for growth in local market, including expansion in category door distribution.  Prepares range and marketing programs to enable SAMs and field force to achieve local market objectives
• Analytical skills & Problem Solving:  Able to synthesize multiple market signals to identify drivers and barriers to retail purchase.  Develops compelling programs to enable product range to succeed in the local environment
• Listening skills & solution selling: Carefully addresses key market trends through product range and programs made available from global and regional brand organization.  Develops compelling ranges for key distribution channels and strategic accounts
• Presenting:  Is an articulate & effective in presenting the product and brand to the field force and key customers
• Business acumen:  Combines strategic & financial analysis to identify business opportunities. Develops plans to enable brand or category to balance short- and long-term objectives
Head of Commercial Managers